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Digital Marketing Specialist

About Us:

DocuPet Inc. is an innovative pet licensing firm servicing municipalities throughout North America. Our job is to ensure all pets in each city we operate in are licensed. When initially partnering with our firm, a city only licenses 8-12% of pets. 

We are seeking an experienced Digital Marketing Specialist to educate all citizens in our serviced municipalities about their obligation to license their pets.

As the Digital Marketing Specialist at DocuPet you will:

  • Adhere to brand standards, manage and create content, optimize for SEO/SEM and manage analytics for all DocuPet digital-marketing related activities including and its subdomains, social media sites and digital marketing campaigns.
  • Lead the strategy, development, execution and optimization of paid digital efforts, including display advertising, social media, mobile, SEM and SEO
  • Analyze and report on customer behaviour insights to improve licence sales and customer interaction
  • Manage e-mail marketing programs, lists, imports, and permissions
  • Conduct landing page and e-mail campaign tests
  • Coordinate marketing events
  • Develop and write digital content
  • Integrate online activities with off-line marketing communications plans
  • Drive development and management of digital co-marketing and co-branded partnerships with partners, shelters and municipalities
  • Ensure digital design is optimized for branding, impact, SEO, web development, etc.
  • Identify opportunities for applying new technologies, digital products and services to online campaigns



Education & Experience:

  • Bachelor’s degree in related field
  • Minimum 3 years of progressive digital marketing experience required
  • Minimum 3 years of marketing communications project management experience

Knowledge, Skills & Abilities:

  • Portfolio demonstrating work, analytics and metrics (Please either link to a public facing domain or include in your application, applications with no portfolio will not be considered)
  • Strong digital copywriting, design, content marketing, and verbal communication skills required
  • Exceptional project management skills.
  • Ability to translate customer insights into successful digital marketing programs and a high degree of creativity to find new, compelling ways to reach and communicate to customers
  • Fluent in Google Analytics software
  • Experience managing Facebook, Twitter and Instagram

Why Should You Apply?

If you’re seeking to work alongside inspiring, motivated, drama-free people whilst continuing to build your career, this role is right for you. You can look forward to enjoying every minute of the hard work in our gorgeous Downtown Kingston office. If you think you would be a great fit with our team, please apply today.

Please either link to a public facing domain that displays your portfolio or include it in your application, applications with no portfolio will not be considered.

Our Core Values:

Everyone member at DocuPet embodies the following:

Collaborative: We understand that success at DocuPet is not an individual accomplishment but a team effort. We get together and figure out the best way forward. We are humble and professional. We admit our mistakes. We listen to each other. We learn from each other. We keep it light and fun. We play off each others strengths and  are always ready to lend a hand.

Proud: Good is the enemy of great. We do great work. We don’t mail it in (we mail orders out). We’re always proud of it, otherwise it doesn’t get signed off on. Can it be better? Then we make it better. There are no small jobs, only small tag options. We deliver the best that we can. We’re proud of our company and what we’re building. We have a fulfilled feeling of belonging and find ourselves with a humble sense of attachment to our own -and others’ -accomplishments.

Dedicated: We go about each day with dedication and vigour. We know that our teammates will always be there to help, no matter the time of day, or hours already put in. We pitch in and get it done. There’s no secret to success: work hard. Our dedication shows through in our work ethic. We rarely have to ask for help; our proactive, reliable teammates are usually on the job before we can ask!

Innovative: As good is the enemy of great, complacency is the enemy of progress. We are building a company, unearthing a marketplace and redefining an industry here. When something is working, we protect it and document it; when something is decent; we make it better. When something doesn’t work, we change it. We understand that we’re pushing forward through uncharted territory, so we’re not afraid of a misstep, stumble or Detour. But we learn from those stumbles, so they only happen once. We’re sharp, focused, and knowledgeable so we’re ready to handle any challenge that comes our way. We use these tools to problem-solve and apply intelligent solutions.

Resilient: Things won’t always go our way, or the way we planned, and we’re ok with that. We keep pressing. Roadblocks? We persist, and find another route. We don’t whine, we don’t complain, and we don’t make excuses! We’re not afraid to take on new challenges. We’re not afraid to fight for what we feel is best, or admit that we were wrong. The journey is easier with thick skin.

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